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CRM / Email Marketing Manager
About us
The Fast 800 is at a pivotal and exciting stage of growth. We are a science-led online health business with a loyal global community, a trusted legacy through Dr Michael Mosley, and a clear mission: to help people improve their health through evidence-based nutrition, behaviour change and practical support that works in real life.
As we continue to grow our programme, products and digital presence, we are looking for an experienced Social Media & Content Manager to join our small, friendly and highly collaborative UK-based team.
This is a brilliant opportunity for someone highly creative, proactive and commercially minded to help shape the voice of the brand, grow our community and create content that genuinely inspires people to take action with their health.
Role description
We are looking for an experienced lifecycle and retention specialist to own our Klaviyo ecosystem. Reporting to the Performance Marketing Manager, you will play a pivotal role in the customer journey; ensuring every subscriber receives the right message at the right time. This is a role for someone who loves the intersection of data, consumer behaviour, and commercial growth.
Ultimately, you’re here to transform The Fast 800 databases into a high-growth community that drives both programme starts and product revenue.
Responsibilities
Lifecycle and automation
- Build, manage and optimise automated user journeys (Welcome, Abandoned Cart, Win-back, Post-Purchase) to drive conversion and long-term retention
- Own the health of our Klaviyo accounts, including deliverability monitoring, list cleaning, and ensuring strict GDPR compliance
- Develop clear pathways between our app-based programme and our physical products, ensuring a seamless “One Brand” experience for the customer
Campaign execution and planning
- Execute weekly BAU (Business As Usual) email campaigns, from template building to final deployment
- Work alongside the Performance Marketing Manager on monthly and quarterly planning to align email activity with broader business targets
- Partner with the Content Manager and design freelancer to brief and produce high-performing assets
Growth and personalisation
- Manage and optimise onsite capture points (pop-ups and sign-up forms) to feed our community growth goals
- Implement advanced audience segmentation and use personalisation to increase relevance and engagement metrics
Testing, analysis and reporting
- Propose and execute rigorous tests on messaging, timing, and segmentation to constantly optimise
- Report on email results, focusing on campaign revenue and flow performance
- Beyond reporting the numbers, provide actionable recommendations on how we can achieve growth and improve organic conversion
Requirements and experience
Experience
- 2+ years (minimum) hands-on experience with Klaviyo or similar CRM/ESP tools
- Examples of previous work that shows experience in template building plus mobile / desktop optimisation
- Strong understanding of segmentation, flow logic, conditional splits, and deliverability
- Track record of growing email and SMS as a percentage of total revenue
- Experience with ecommerce brands/ DTC desired
- Fluent understanding of GDPR
- Copywriting experience
Attributes
- An outcome-driven, commercially curious individual who is motivated to continuously optimise and improve campaigns
- Possess a combination of strategic and creative initiative
- You understand how to balance scientific insights and practical tools while pushing for the “click” and conversion
- Highly organised with strong attention to detail
Key information
Reports to: Growth & Performance Marketing Manager
Location: UK – remote position, ideally with one office contact day per week (Marlow, Buckinghamshire)
Hours: Full time position
